The only event for product-led GTM

April 16-17, 2024 | San Francisco
OverviewSpeakersTicketsAgenda
KEYNOTE SPEAKERS
Meka Asonye
Partner
Clair Byrd
Chief Marketing Officer
David Yockelson
VP Analyst & Fellow
SPEAKERS
Braydan Young

Braydan Young

Cofounder and Head of Growth
Dani Grant

Dani Grant

Chief Executive Officer
Mallory Lee

Mallory Lee

Vice President, Operations
Sarah Krasnik Bedell

Sarah Krasnik Bedell

Director, Growth Marketing
David Yockelson

David Yockelson

VP Analyst & Fellow
Dave Boyce

Dave Boyce

Executive Chairman, Board of Directors
Meka Asonye

Meka Asonye

Partner
Clair Byrd

Clair Byrd

Chief Marketing Officer
Dana Yobst

Dana Yobst

Head of Growth
Hanné Venables

Hanné Venables

Senior Director of Growth Operations
John Messina

John Messina

Vice President of Revenue
Marcel Santilli

Marcel Santilli

Chief Marketing Officer
Andrew Johnston

Andrew Johnston

Head of Sales
Angela Winegar

Angela Winegar

Head of Growth Strategy
Albert Cheng

Albert Cheng

Head of Product, Growth
Sonal Mane

Sonal Mane

Global Head of Digital Customer Experience and Growth
2
days
300+
GTM
professionals
20+
Speakers
4
KEYNOTES

PLGTM 2024: A TWO-DAY EVENT EXPLORING GTM
APRIL 16 & 17

PLGTM brings together GTM and Growth leaders from from the top product-led companies. You'll hear directly from top companies on how they've been successful with product-led sales, free-to-paid conversion, customer expansion, and more. If you're in marketing, sales, success, and growth at a product-led company, this conference is for you.

Gallery 308, San Francisco, CA 94123

HOSTED AT THE GALLERY 308

Gallery 308 boasts panoramic views of San Francisco Bay and the Golden Gate Bridge. This safe and airy venue also features lots of natural light, open floor plan, and plenty of space to mingle... perfect of an all day event on product-led GTM featuring some of the best brands in the world.  

TOPICS COVERED

Product-led salesProduct-led marketingPLGTM technology stackPLG attributionWarm outboundAdding PLG to SLGDeveloper marketingPLG GTM models


TOP-NOTCH NETWORKING (2023 ATTENDEES)

Our sponsors

COMMUNITY SPONSORS

PLGTM Conf Attendee Networking
Networking
Session
Apr 17, 2024
9:00 am

PLGTM Conf Attendee Networking

Connect with industry leaders, innovators, and peers. Gain insights, forge partnerships, and stay ahead in the ever-evolving landscape of product-led GTM.

Welcome - Dave Rigotti, Founder, PLGTM
Dave Rigotti
Session
Apr 17, 2024
9:50 am

Welcome - Dave Rigotti, Founder, PLGTM

Short welcome and housekeeping information by PLGTM Founder Dave Rigotti.

Keynote Session: How to Move Upmarket and Keep Your Soul - Clair Byrd, Chief Marketing Officer at Sauce Labs
Clair Byrd
Session
Apr 17, 2024
10:00 am

Keynote Session: How to Move Upmarket and Keep Your Soul - Clair Byrd, Chief Marketing Officer at Sauce Labs

A talk about proven tactics from Sauce, Twilio, and beyond to drive growth in the enterprise without alienating your user in the chair, killing your PLG model, or pissing off your sales team.

Finding the right PLG motion to fit your business - John Messina, VP of Revenue at Hex
John Messina
Session
Apr 17, 2024
10:30 am

Finding the right PLG motion to fit your business - John Messina, VP of Revenue at Hex

A common misconception is that PLG equates to a freemium product that drives self-serve acquisition. PLG is more of a spectrum and where you fall on that spectrum determines how product-led your acquisition, expansion, and retention motions will be. Join this session with John Messina, VP of Revenue at Hex as he shares his framework for defining product-led at your organization. John will walk through the different “flavors” of PLG and how to balance your self-serve, sales-assisted and sales-led motions.

Building an AI-powered warm outbound motion - Marcel Santilli, Chief Marketing Officer at Deepgram
Marcel Santilli
Session
Apr 17, 2024
11:30 am

Building an AI-powered warm outbound motion - Marcel Santilli, Chief Marketing Officer at Deepgram

Learn how to build an AI-powered, human-driven automated content workflow that helped increase traffic by 20x for Deepgram. The playbook contributes to a PLG motion that includes AI-generated warm outbound sequences, driving incremental pipeline on autopilot.

The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev
Dani Grant
Session
Apr 17, 2024
12:00 pm

The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev

Jam.dev grew 10x in one year. How? Focusing on brand, with a lot of lessons from— surprisingly, Taylor Swift. Swift’s Eras Tour is the highest-grossing music tour of all time, turning her into the highest-earning female musician with a net worth of over $1 billion. In this talk, Jam CEO Dani Grant, will share the exact lessons the company implemented from the Swift playbook to grow PLG 10x.

Attribution: A Guided Map for Success - Sarah Krasnik Bedell, Director of Growth Marketing at Prefect
Sarah Krasnik Bedell
Session
Apr 17, 2024
1:30 pm

Attribution: A Guided Map for Success - Sarah Krasnik Bedell, Director of Growth Marketing at Prefect

Attribution doesn't have to be a blackhole, but it is subject to the 80/20 rule. It's also surrounded by so many myths - for example, do ad blockers really affect attribution for technical buyers? Getting attribution right means focusing on the right areas: implementing tracking properly and making reports actionable. I will be diving deep into implementation details including: getting identity resolution right, how to build specs for the engineering team, what to do once you have attribution, and more. I'll end with translating an attribution report into levers the marketing team can actually pull on to enable growth.

Building & Scaling Growth Teams - Albert Cheng, Head of Product, Growth at Grammarly
Albert Cheng
Session
Apr 17, 2024
2:00 pm

Building & Scaling Growth Teams - Albert Cheng, Head of Product, Growth at Grammarly

How can product leaders build & scale growth teams? Albert shares unique lessons he learned from building successful Growth organizations at Grammarly, Duolingo, and numerous startups. Join to see tips on why Growth is needed in the first place, how to structure teams, what to look for in interviews, and more!

Accelerating Growth by Harnessing AI for PLG GTM - Sonal Mane, Global Head of Digital Customer Experience and Growth at Databricks
Sonal Mane
Session
Apr 17, 2024
3:00 pm

Accelerating Growth by Harnessing AI for PLG GTM - Sonal Mane, Global Head of Digital Customer Experience and Growth at Databricks

Explore the applications for GenAI beyond content and AI assistants, powering next-gen PLG GTM strategies. From user segmentation to predictive upselling, GenAI transforms traditional PLG strategies into what one might call Product-led AI. Hear about how teams can reimagine PLG methodologies to unlock growth with GenAI and redefine their GTM approach.

The Lean Revenue Factory - Dave Boyce, Executive Chairman & PLG Practice Lead at Winning by Design
Dave Boyce
Session
Apr 17, 2024
3:30 pm

The Lean Revenue Factory - Dave Boyce, Executive Chairman & PLG Practice Lead at Winning by Design

The age of Growth at all Costs (GAAC) is gone forever. “Craft manufacturing” for revenue production has shifted permanently into the realm of lean production. The lean revenue factory leverages automation, closed-loop data, and just-in-time techniques. This is true for no-touch (PLG), low-touch (PLS), and high-touch (ABS), all of which function as individual production lines.

Closing Note - Dave Rigotti, Founder at PLGTM
Dave Rigotti
Session
Apr 17, 2024
4:00 pm

Closing Note - Dave Rigotti, Founder at PLGTM

A few parting words and round of thank you, along with this year's raffle results.

PLGTM 2024 TICKETS

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FAQS

01

When and where is PLGTM?

PLGTM 2024 will be from April 16 to 17 at the Gallery 308, San Francisco, California.

02

Who is PLGTM for?

PLGTM is the only conference dedicated to go-to-market at product-led companies. This includes Marketing, Sales, Success, Growth, and Marketing Ops / Revenue Ops. This conference is for you if you're in one of those functions, especially in a leadership role.

03

I have dietary and/or accessibility needs. Can you accomodate me?

We are building this event for everyone. Gallery 308 is an accessible venue and we will do our best accommodate special needs, including dietary restrictions. Please contact us at dave@plgtm.com

04

What is your health policy?

You should not come to PLGTM if you are not feeling well. Period. You can view our health policy here.

05

How long is the event?

The event will run from approximately 9:30am - 6pm on 16th and 17th. Lunch, snacks, drinks, and happy hour will be provided.

06

Do you provide free tickets for inclusion?

Yes, we provide a select number of free passes to support our inclusion goals. You can learn more and apply here.

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