Back to Agenda
Day 1
Apr 16, 2024
11:30 am

A data-driven trial drives product-led results for a large sales-led enterprise - Dana Yobst, Head of Growth at Zuora

Working for a well established sales-led B2B enterprise, a scrappy startup team challenged the status quo and reimagined a modern trial experience. Leaning into experimentation and minimal viable product, they delivered a trial that is rich in insights and contributes significantly to revenue.

Add to Calendar
A data-driven trial drives product-led results for a large sales-led enterprise - Dana Yobst, Head of Growth at Zuora
Dana Yobst

About this session

Working for a well established sales-led B2B enterprise, a scrappy startup team challenged the status quo and reimagined a modern trial experience.  Leaning into experimentation and minimal viable product, they delivered a trial that is rich in insights and contributes significantly to revenue.

Add to Calendar

Session Speaker

A data-driven trial drives product-led results for a large sales-led enterprise - Dana Yobst, Head of Growth at Zuora

Dana Yobst

Head of Growth

More sessions

The pivot to PLG - Braydan Young, Co-founder and Head of Growth at Sendoso
Braydan Young
Day 1
Apr 16, 2024
3:30 pm

The pivot to PLG - Braydan Young, Co-founder and Head of Growth at Sendoso

Sendoso started as a SaaS business only with no PLG product. We circled around the idea forever on how to launch a PLG product without cannibalizing our core business, we made some errors along the way. I will be sharing how Sendoso has a growing PLG product and a SaaS business today and how our sales and marketing teams support both.

More Information
Orchestrating Your Product Data into Actionable Signals for Sales - Hanne Venables, Sr. Director Growth Operations at New Relic
Hanné Venables
Day 1
Apr 16, 2023
3:00 pm

Orchestrating Your Product Data into Actionable Signals for Sales - Hanne Venables, Sr. Director Growth Operations at New Relic

At New Relic, we have developed a product signal engine that identifies accounts at key moments during the customer lifecycle and connects them with sales. The product signals, defined collaboratively with our Marketing and Analytics teams, play a pivotal role in acquiring net new accounts and fostering growth within our existing customer base.

More Information
The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev
Dani Grant
Day 2
Apr 17, 2024
12:00 pm

The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev

Jam.dev grew 10x in one year. How? Focusing on brand, with a lot of lessons from— surprisingly, Taylor Swift. Swift’s Eras Tour is the highest-grossing music tour of all time, turning her into the highest-earning female musician with a net worth of over $1 billion. In this talk, Jam CEO Dani Grant, will share the exact lessons the company implemented from the Swift playbook to grow PLG 10x.

More Information
Browse Agenda

Join the PLGTM newsletter to be notified of new events & content

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.