Agenda

Welcome and PLGTM motion framework unveil - Dave Rigotti, founder, PLGTM

Short welcome and housekeeping information, followed by unveil of the PLGTM motion framework by PLGTM founder Dave Rigotti.

Alexandria Riggs

Session

Jun 27, 2023

10:00 am

The evolving role of RevOps in PLG - Alexandria Riggs, Head of RevOps, Vercel

Alexandria will share how the Revenue Operations function has evolved under product-led and how they are using product data at Vercel.

Customer Success in a product-led revolution - obsolete or necessary? - Jocelyn Brown, Head of Sales and Success, Hypercontext

Jocelyn digs into the Success side of GTM, looking at how to the function is evolving at product-led companies.

All roads lead to sales-led revenue - Liam Mulcahy, GTM, Kleiner Perkins

Liam shares learning as GTM leader at Kleiner Perkins and former sale at MongoDB on how to think about sales at product-led companies.

How to pair PLG & sales for efficient growth - Kyle Poyar, Operating Partner, OpenView‍

Kyle is a legendary voice in product-led, and will share the exact plays for sales and GTM teams to run to drive efficient growth.

Fireside chat - Samantha Goldman, CMO, Mural

Samantha sits down with Ramli John for a fireside chat on secrets to their success and how they are planning continued growth.

Tailoring your PLG motion to a B2B enterprise customer journey - Matt Avero-Sturm, Fractional Marketing Ops Lead, Sprig

Matt will be covering the key parts of making PLG motion work for - not against - the enterprise motion, including lessons learned.

How to accelerate product adoption using content - Ramli John, Author of "Product-Led Onboarding”

Ramli breaks down how to drive product adoption through various content triggers.

Getting alignment across departments to maximize PLG success - Isaac N, SVP Product, Nylas

Isaac will share learnings in Nylas adding a product-led motion to their traditionally sales-led organization.

Unlocking growth through product as a channel - Robin Izsak-Tseng VP of Revenue Marketing, G2‍

Robin shares her journey at G2 in moving marketing to drive adoption and customer expansion through product.

Closing, raffle winner selection, and attendee happy hour

Closing, raffle winner selection, and attendee happy hour

Join attendees in a happy hour at the venue until 6pm.

Welcome and PLGTM motion framework unveil - Dave Rigotti, founder, PLGTM

The evolving role of RevOps in PLG - Alexandria Riggs, Head of RevOps, Vercel

Customer Success in a product-led revolution - obsolete or necessary? - Jocelyn Brown, Head of Sales and Success, Hypercontext

All roads lead to sales-led revenue - Liam Mulcahy, GTM, Kleiner Perkins

How to pair PLG & sales for efficient growth - Kyle Poyar, Operating Partner, OpenView‍

Fireside chat - Samantha Goldman, CMO, Mural

Tailoring your PLG motion to a B2B enterprise customer journey - Matt Avero-Sturm, Fractional Marketing Ops Lead, Sprig

How to accelerate product adoption using content - Ramli John, Author of "Product-Led Onboarding”

Getting alignment across departments to maximize PLG success - Isaac N, SVP Product, Nylas

Unlocking growth through product as a channel - Robin Izsak-Tseng VP of Revenue Marketing, G2‍

Closing, raffle winner selection, and attendee happy hour

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