Keynote Session: PLG: The Truth and the Future - David Yockelson, Distinguished VP Analyst and Gartner Fellow
Not every company or product is Slack, DocuSign, or Calendly. Virality and credit card purchases aren’t always built in. But regardless, products alone usually won’t close large deals. But how do you know what elements of a PLG GTM motion are for you? Where are the traps? And why won’t we be talking as much about PLG two years from now?
