Beyond Closed Won: Unlocking Revenue Through Expansion & Engagement

In this presentation by CoFounder and CoCEO of Sendoso, Kris Rudeegraap, you’ll learn how they are redefining post-sale engagement by turning users into champions and product activity into pipeline. From automated onboarding sequences that adapt to each user’s behavior, to personalized digest emails that showcase ROI, this session will walk through real-world tactics driving retention, expansion, and surprise-and-delight moments at scale. Learn how campaigns like unused balance nudges, churn rescue journeys, and reward-based behavior triggers are helping Sendoso create post-sale momentum that fuels long-term revenue growth.