How to Turn First Impressions into Long-Term Customer Success

Ramli John, founder of Delight Path and author of author of the bestselling book 'Product-Led Onboarding' will will expose the overlooked human barriers—social and emotional resistance—that most B2B onboarding efforts ignore. You’ll learn why first impressions in B2B products set the tone for retention and revenue growth, and how siloed GTM teams and “feature hand-holding” leave users stuck in the status quo. Through actionable frameworks and stories, you’ll discover how to create unified onboarding journeys that drive genuine behavior change.