PLGTM was established in 2021 to answer the question: “What is the GTM playbook for the end-user era?”
Atlassian, Datadog, Cloudflare, Twilio, Snowflake, Shopify, Gitlab, Elastic, Asana, New Relic, Fastly… some of the largest and fastest growing SaaS companies are product-led. OpenView
describes it best. We’re in the “end user era.”
For decades GTM playbooks have been created and are well established for serving bygone eras. Executive roundtables, steak dinners, TEI studies,.. and
we believe a new playbook is needed for the end user era. One that includes free-to-paid conversion, product onboarding & adoption, converting PLG users to ENT pipeline, product-led sales, expanding customer revenue, and more.
PLGTM exists to serve GTM leaders at PLG companies with events, peer content, and frameworks to help establish the playbook. Our last event sold out and included over 230 GTM leaders in San Francisco.
Come on the journey with us by attending
PLGTM Summit 2025 or joining the Substack.
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