2023 Edition

The Ultimate Product-led Go-To-Market (PLGTM) Vendor Buying Guide

What You Need to Build an Efficient Growth Stack
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This guide explores various vendors offering cutting-edge solutions tailored to PLG specific needs. From user onboarding and customer engagement tools to data analytics and data warehouse solutions, we've meticulously curated a selection of vendors that are shaping the future of PLG.

December 6

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Fireside chat - Samantha Goldman, CMO, Mural
Samantha Goldman
Day 2
Jun 27, 2022
1:00 pm

Fireside chat - Samantha Goldman, CMO, Mural

Samantha sits down with Ramli John for a fireside chat on secrets to their success and how they are planning continued growth.

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How to pair PLG & sales for efficient growth - Kyle Poyar, Operating Partner, OpenView‍
Kyle Poyar
Day 2
Jun 27, 2023
11:45 am

How to pair PLG & sales for efficient growth - Kyle Poyar, Operating Partner, OpenView‍

Kyle is a legendary voice in product-led, and will share the exact plays for sales and GTM teams to run to drive efficient growth.

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All roads lead to sales-led revenue - Liam Mulcahy, GTM, Kleiner Perkins
Liam Mulcahy
Day 2
Jun 27, 2022
11:15 am

All roads lead to sales-led revenue - Liam Mulcahy, GTM, Kleiner Perkins

Liam shares learning as GTM leader at Kleiner Perkins and former sale at MongoDB on how to think about sales at product-led companies.

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Customer Success in a product-led revolution - obsolete or necessary? - Jocelyn Brown, Head of Sales and Success, Hypercontext
Jocelyn Brown
Day 2
Jun 27, 2023
10:30 am

Customer Success in a product-led revolution - obsolete or necessary? - Jocelyn Brown, Head of Sales and Success, Hypercontext

Jocelyn digs into the Success side of GTM, looking at how to the function is evolving at product-led companies.

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The evolving role of RevOps in PLG - Alexandria Riggs, Head of RevOps, Vercel
Alexandria Riggs
Day 2
Jun 27, 2023
10:00 am

The evolving role of RevOps in PLG - Alexandria Riggs, Head of RevOps, Vercel

Alexandria will share how the Revenue Operations function has evolved under product-led and how they are using product data at Vercel.

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How to accelerate product adoption using content - Ramli John, Author of "Product-Led Onboarding”
Ramli John
Day 2
Jun 27, 2023
2:00 pm

How to accelerate product adoption using content - Ramli John, Author of "Product-Led Onboarding”

Ramli breaks down how to drive product adoption through various content triggers.

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Tailoring your PLG motion to a B2B enterprise customer journey - Matt Avero-Sturm, Fractional Marketing Ops Lead, Sprig
Matt Avero-Sturm
Day 2
Jun 27, 2023
1:30 pm

Tailoring your PLG motion to a B2B enterprise customer journey - Matt Avero-Sturm, Fractional Marketing Ops Lead, Sprig

Matt will be covering the key parts of making PLG motion work for - not against - the enterprise motion, including lessons learned.

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Getting alignment across departments to maximize PLG success - Isaac N, SVP Product, Nylas
Isaac N.
Day 2
Jun 27, 2023
3:00 pm

Getting alignment across departments to maximize PLG success - Isaac N, SVP Product, Nylas

Isaac will share learnings in Nylas adding a product-led motion to their traditionally sales-led organization.

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Closing, raffle winner selection, and attendee happy hour
Dave Rigotti
Day 2
Jun 27, 2023
4:00 pm

Closing, raffle winner selection, and attendee happy hour

Join attendees in a happy hour at the venue until 6pm.

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Welcome and PLGTM motion framework unveil - Dave Rigotti, founder, PLGTM
Dave Rigotti
Day 2
Jun 27, 2023
9:45 am

Welcome and PLGTM motion framework unveil - Dave Rigotti, founder, PLGTM

Short welcome and housekeeping information, followed by unveil of the PLGTM motion framework by PLGTM founder Dave Rigotti.

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Unlocking growth through product as a channel - Robin Izsak-Tseng VP of Revenue Marketing, G2‍
Robin Izsak-Tseng
Day 2
Jun 27, 2023
3:30 pm

Unlocking growth through product as a channel - Robin Izsak-Tseng VP of Revenue Marketing, G2‍

Robin shares her journey at G2 in moving marketing to drive adoption and customer expansion through product.

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