The Ultimate Product-led Go-To-Market (PLGTM) Vendor Buying Guide

This guide explores various vendors offering cutting-edge solutions tailored to PLG specific needs. From user onboarding and customer engagement tools to data analytics and data warehouse solutions, we've meticulously curated a selection of vendors that are shaping the future of PLG.

December 6

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The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev

Jam.dev grew 10x in one year. How? Focusing on brand, with a lot of lessons from— surprisingly, Taylor Swift. Swift’s Eras Tour is the highest-grossing music tour of all time, turning her into the highest-earning female musician with a net worth of over $1 billion. In this talk, Jam CEO Dani Grant, will share the exact lessons the company implemented from the Swift playbook to grow PLG 10x.

Closing Note - Dave Rigotti, Founder at PLGTM

A few parting words and round of thank you, along with this year's raffle results.

Welcome - Dave Rigotti, Founder, PLGTM

Short welcome and housekeeping information by PLGTM Founder Dave Rigotti.

Keynote Session: How to Move Upmarket and Keep Your Soul - Clair Byrd, Chief Marketing Officer at Sauce Labs

A talk about proven tactics from Sauce, Twilio, and beyond to drive growth in the enterprise without alienating your user in the chair, killing your PLG model, or pissing off your sales team.

Finding the right PLG motion to fit your business - John Messina, VP of Revenue at Hex

A common misconception is that PLG equates to a freemium product that drives self-serve acquisition. PLG is more of a spectrum and where you fall on that spectrum determines how product-led your acquisition, expansion, and retention motions will be. Join this session with John Messina, VP of Revenue at Hex as he shares his framework for defining product-led at your organization. John will walk through the different “flavors” of PLG and how to balance your self-serve, sales-assisted and sales-led motions.

Building an AI-powered warm outbound motion - Marcel Santilli, Chief Marketing Officer at Deepgram

Learn how to build an AI-powered, human-driven automated content workflow that helped increase traffic by 20x for Deepgram. The playbook contributes to a PLG motion that includes AI-generated warm outbound sequences, driving incremental pipeline on autopilot.

Attribution: A Guided Map for Success - Sarah Krasnik Bedell, Director of Growth Marketing at Prefect

Attribution doesn't have to be a blackhole, but it is subject to the 80/20 rule. It's also surrounded by so many myths - for example, do ad blockers really affect attribution for technical buyers? Getting attribution right means focusing on the right areas: implementing tracking properly and making reports actionable. I will be diving deep into implementation details including: getting identity resolution right, how to build specs for the engineering team, what to do once you have attribution, and more. I'll end with translating an attribution report into levers the marketing team can actually pull on to enable growth.

The Lean Revenue Factory - Dave Boyce, Executive Chairman & PLG Practice Lead at Winning by Design

The age of Growth at all Costs (GAAC) is gone forever. “Craft manufacturing” for revenue production has shifted permanently into the realm of lean production. The lean revenue factory leverages automation, closed-loop data, and just-in-time techniques. This is true for no-touch (PLG), low-touch (PLS), and high-touch (ABS), all of which function as individual production lines.

Building & Scaling Growth Teams - Albert Cheng, Head of Product, Growth at Grammarly

How can product leaders build & scale growth teams? Albert shares unique lessons he learned from building successful Growth organizations at Grammarly, Duolingo, and numerous startups. Join to see tips on why Growth is needed in the first place, how to structure teams, what to look for in interviews, and more!

Accelerating Growth by Harnessing AI for PLG GTM - Sonal Mane, Global Head of Digital Customer Experience and Growth at Databricks

Explore the applications for GenAI beyond content and AI assistants, powering next-gen PLG GTM strategies. From user segmentation to predictive upselling, GenAI transforms traditional PLG strategies into what one might call Product-led AI. Hear about how teams can reimagine PLG methodologies to unlock growth with GenAI and redefine their GTM approach.

PLGTM Conf Attendee Networking

Connect with industry leaders, innovators, and peers. Gain insights, forge partnerships, and stay ahead in the ever-evolving landscape of product-led GTM.

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More Information

The Ultimate Product-led Go-To-Market (PLGTM) Vendor Buying Guide

December 6

The 2024 Brand Playbook for PLG Startups (Taylor's version) - Dani Grant, CEO and Co-founder at Jam.dev

Closing Note - Dave Rigotti, Founder at PLGTM

Welcome - Dave Rigotti, Founder, PLGTM

Keynote Session: How to Move Upmarket and Keep Your Soul - Clair Byrd, Chief Marketing Officer at Sauce Labs

Finding the right PLG motion to fit your business - John Messina, VP of Revenue at Hex

Building an AI-powered warm outbound motion - Marcel Santilli, Chief Marketing Officer at Deepgram

Attribution: A Guided Map for Success - Sarah Krasnik Bedell, Director of Growth Marketing at Prefect

The Lean Revenue Factory - Dave Boyce, Executive Chairman & PLG Practice Lead at Winning by Design

Building & Scaling Growth Teams - Albert Cheng, Head of Product, Growth at Grammarly

Accelerating Growth by Harnessing AI for PLG GTM - Sonal Mane, Global Head of Digital Customer Experience and Growth at Databricks

PLGTM Conf Attendee Networking

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